11) How you follow through is key

June 4th, 2011

With sports such as racket sports, billiards bowling etc. it is often stressed that your follow through needs to point in the direction you are aiming for.

Keep pointing in the direction you are aiming for.

So what are you aiming for? Write your goal down.

It is said that if you can watch it, it can grow.

Are you aiming at $100 or even $2000 in sales profit a week from your online shop? What are you doing to achieve that amount in sales per week?

If you have a site, the follow through is what you do to achieve your goals for the site.

So if you make a good site then ignore it. It could be compared to hitting a ball square on, but then not worrying about your follow through, which will make the ball be misguided to wherever your racket points to after the immediate hit – Net, over the fence etc. So unless you are very lucky, you need to watch your follow through, which is just as important as how you set up your shot/business.

One thing I think people ignore with in setting goals is leverage.

The higher leverage you take the higher risk you take, and the higher the risk you take the possibility of a higher reward is also greater.

 

In forex trading you can choose the max leverage of your account eg. from 1:10 to 1:500 so trading with 1:500 is much more ‘riskier’ than 1:10 however then rewards can be much greater.

So in setting your goals you should consider what kind of leverage will you use to help attain your goals.

You could consider help from others as leverage too. What do you risk by asking others for help? So many people want to go it alone, and some do well, however getting help from others can be the less riskier form of ‘leverage’ I can think of. However sometimes what you may think of as help can sometimes be the opposite.

For something practical lets go back to an e-commerce example.

So you have just set up an online shop, either on it’s own platform or on a site like ebay, so the site is looking good, you have a good profit margin on each sale. So what are you going to do to follow through on your efforts of setting up this shop?

Some ideas are:

1) Be aware of what the market wants. Check competitors sites, view prices, service, and array of products.
2) Get your site in front of others. – This can cost money, so to follow through with this you would need to leverage your site. Pay for advertising – go to an affiliate network, or use pay per click such as Adwords, for faster results you need to leverage you site. Don’t rely purely on organic web searches, it can take years to improve your sites ‘hit stats’ without advertsing.
3) Find a mentor. – Write to people that own successful sites, and ask if they can give you advice.
4) Constant improvement 改善 – Kaizen – http://en.wikipedia.org/wiki/Kaizen


10) Make Money Selling Photos

June 1st, 2011

Microstock photography

Have you ever felt you have taken an awesome photo? or have you even dreamt of being a professional photographer.
There are many avenues to do so online.

Get yourself introduced to the world of stock photography, where you can make an account at one of many photo stockist. You upload your photos for approval, and if it meets that sites standards you can have your photo displayed on their site.
When someone searches for a photo, if your photo is the one they want, you can receive commission for every time a person buys your photo/s.

I’m not going to recommend any stock photo sites here, as I’m not an expert photographer myself, however I do know some sites can be fairly strict in their requirements, so make sure you have a very decent camera before you start. “Microstock Photography: How to Make Money from Your Digital Images” by Douglas Freer, would be the first place I’d start, to save you lots of disappointment before venturing into the world of Microstock Photography.


9) Focus on what works best

May 29th, 2011

Time management is essential with making money online, especially with affiliate marketing. You need to spend a certain amount of time working with what you have, and a certain amount of time expanding and experimenting with new ideas. You need to be constantly improving.

One of my first pay checks with affiliate marketing came from an Affiliate Network company. I had been advertising their link on a site of mine for new sign-ups to their company for either publishers or advertisers (For a publisher to sign up I got 5% of their commissions, for an advertiser to sign up I got a $100 instant paycheck).  I was actually a bit surprised when i got the $100 cheque in the mail, as I hadn’t been advertising that site, it was only coming up in Google searches from keywords on my site (not paid ads).  That particular company was ‘Link Connector’ (I made a mistake in my original post a few days ago), they have been operating since 2004 and have a zero tolerance for fraud, which is respectable. You can sign up to their program here: Link Connector

8) Advertising your site.

May 28th, 2011

PPC – Pay per click is one of the most well known forms of Internet Advertising. The largest PPC program is run by Google which has Google Adwords, where you can pay Google money to put your ads on their search results pages and partner pages. To place Google ads on your site you use Google Adsense.

How to make money from advertising. 

You have probably heard of the word ‘Arbitrage’ in the movie ‘Wall Street’ or to do with trading stocks, or have read about how large banks do financial arbitrage with Interest rates. Arbitrage allows you to take advantage of a price difference between two markets. For example if a bank in country ‘X’ allowed you to borrow money at 5% and country ‘Y’ was paying interest of ’6%’.  You could take a loan of $100,000 and deposit in ‘Y’s bank and receive $6000 after a year, and only pay $5000 in interest. So you make $1000 for depositing another banks money. In reality it’s not that easy, as there are International transfer fees, bank fees etc. to pay.

Profiting with PPC, You need to be able to profit by the difference between the amount you pay for ads (eg with Adwords) and the amount you receive from using those ads.

E.g. You get one sale of $25 from 20 clicks and it costs $20 for those $20 clicks so you make $5.

This is only good if the item you are selling doesn’t cost you much to produce.

To do effective advertising. You need to research effective keywords for your ads, and know how to write effective ads.

What products you advertise on PPC is really up to you, but you should try to calculate its profitability on small scale operations before pumping in too much money into your PPC program.

Advertising your own product is great if you have a good profit margin of the cost of producing and advertising minus the sale price. If you don’t have your own product using an affiliate program is another option, however I would make sure the product you are advertising pays well, you don’t want to be paying more for the advertising than what you receive from the affiliate program.

7) Make money from Freelance Writing

May 27th, 2011

Freelance writing is not for everyone, however if you feel you have some talent for writing, and you write error free, then it could be for you.

The site that got me started with Freelance writing is Blogging Fingers, it showed me where to go to post my articles that could be sold online and where to bid to write articles.

You don’t need to be the next Shakespeare to do freelance writing, however it helps to be knowledgeable in  your subject area, and use the correct grammar.

Some people make more than $5000/mth just by submitting articles and writing blogs.

6) Make money from Blogging

May 26th, 2011

One area of making money online that is continually getting more popular is through the use of blogs.
Blogs are not just used to make money directly, but can also be used as self-promotion or as a way to promote a product/service you sell.
I’ll go through some common questions about making money through blogs:

  1. How to make a blog?
  2. Is it better to host my own blog?
  3. What topics are best to do a blog about?
  4. How should I present my blog?
  5. How long should my blogs be and how often should I write?
  6. How can I promote my blog?
  7. How can I monetise my blog?
  8. Can I sell my blog?

1) There are many ways to make a blog, however to do one properly, that can be read by an RSS feed reader it’s best to use an existing blog program such as:

WordPress, Typepad, Squarespace, LiveJournal, Blogger, BlogHarbor, Xanga, Open S. and many more.

I recommend using WordPress, because of the ease of use, and the availability of templates to customise. If you use a blog like WorkPress you have the option of using one hosted at WordPress or hosted on your own domain name.
2) I recommend hosting your blog at your own domain for reasons such as you can’t put certain advertising on your blog hosted on another sites domain, as they usually put their ads on your blog (usually when you are offline). Another reason is it look more professional to have your own domain name.
In my case I bought this domain (www.guidetowealthonline.com) from hostmonster.com:

They have been a very reliable website host since I started in Mid 2008. You can buy .com domain names from them for just $10 per year, and hosting plans for under $7/month. (Cheaper for your first year too)

Before you spend money on your own domain name and host of the domain, I’d do a thorough search on the Internet, on forums, and sites that evaluate web hosts. I think hostmonster.com stands up well unless you want to host a site that gets more than 100,000 hits a day. Then you may need to upgrade from the standard account.

3) As far as blog content is concerned. There are a number of ways to choose. If your purpose is to get lots of hits, you could do some research to find out which keywords are most popular on Google.
An excellent site which lets you do this is Google Trends Just type in your keyword and see how popular it is.
Make your choice wisely, as your should try to keep your blog focussed on a key theme. If you write about animals one day and JavaScript another, you will not likely get many subscribers.

4) To chose your blog presentation, I recommend getting tips from my friend at 26 Ways to Enhance Your Blog Content.

Make sure you choose your blog’s template carefully or design your own with the reader in mind. I recommend using comments, and also to respond to your comments. Try to get to know your readers.

5) I recommend writing daily, however weekly or monthly can also work, as long as your blogs are regular. The length of your blog will depend on the topic.

If you write about something romantic or about politics, the entries may be more than 500 words however as a guide 500 words is a reasonable length for a blog.

6) To promote your blog, take a look at the ideas at www.wherecaniadvertise.com use search engine optimisation techniques (SEO) tell your friends, use social networks, put it on business cards. Get the word out as best you can! that is if you want to.

7) To monetise your blog, I recommend both Adwords and Affiliate Marketing, you can even charge for ad space at the sides of your blog.

8 ) There are many ways to sell your blog. Some people make more money by making and selling blogs than from blogs advertising.


5) Go where the money is

May 25th, 2011

So where is the money on the web?

People selling jewellery on ebay – yes
people selling cars online maybe
people who own a large dating site – yes
people who own a large site in general – probably

One thing I found from having a website that had lots of information on it, was that one of the most popular sections on the site was the section for finding a partner.
You need to find what motivates people.

1) Finding love – Very big
2) Making money – Very important
3) A persons family – very important.
4) A persons health – very important.
5) Caring for humanity – very important.

I’ll try to get some sources that back me up, but take my word for it, those 5 areas are what drives most people. So for an online business, it may be a good idea to have one of your main market areas tapping into at least one of those areas.

At first I’ll give advice about dating sites. I recommend being genuine. Give people hope. Once you get enough hope you get people telling their friends. You have to decide if you want to get into dating websites by either making a dating site yourself or getting involved with existing dating sites affiliate programs. I’ll focus on the later here.

One site which has a network of dating sites linked to it is friendfinder.com it’s owned by the same people that run asianfriendfinder.com millionairemate.com bigchurch.com and many more. So once you are an affiliate you can advertise all of them on your new dating site.

You can sign up free to be an affiliate at one or more of their dating sites here: FriendFinder Affiliate Program

Try to become an expert in at least one area. Make your site with passion and have a fulfilled life!

4) Affiliate Programs

May 24th, 2011

Step 1) Make a suitable website/websites

From trial and error I have found that the best way to make money from affiliate programs is to have sites that have value added information about a product or service which you can find affiliate programs for.

If you have a site such as a generic shopping page and have links to affiliate programs people will most likely not visit the for a number of reasons.

  1. Your site’s brand/image has not been established.
  2. Because of 1) your site isn’t trusted to make a purchase.
  3. A person is most likely to buy what they want from a shop that focuses on that product or from a discount store.
  4. People don’t often click on banners/text ads that are too generic, unless you are lucky.

To overcome these problems you need to make your focus known. If you are selling holidays. Really give strong value added information about your specific travel destinations then carefully place the ads which will be what the customers want anyway if they have been reading that page.

Put testimonials on your site, or some kind of proof that your products are appreciated.

Step 2) Find the right Affiliate program

Once you have a site that is focusing on a specific area, and gives valuable information to it’s readers, you can then place relevant ads on it that will further create value to your readers.

You can find affiliate programs for individual products that have their own affiliate programs, or you can find products on an affiliate network which is a site that hosts many affiliate programs for many sites.

One site that lists a number of affiliate networks is www.affiliatenetworkman.com one that I like that is listed on that site is Commission Monster.

Commission monster is especially good for Australian products, for American products I recommend using Commission Junction. One of the largest affiliate programs on the web is Amazons Affiliate program.

There are also affiliates programs for e-bay, banks, travel companies you name it, many large companies have affiliate programs.

Plan them well, don’t over saturate your site with ads, and try to create value for your visitors with your ads.

All the best with your Affiliate Programs!

3) E-commerce Suited to You for Maximum Drive

May 23rd, 2011

When starting out in e-commerce, to enable you to have the passion and drive to overcome the barriers involved it’s a good idea to do business in the area you know best/like the most or is an area that not many others sites cover.
If the area you like is an overly saturated area such as selling phones, or memory sticks, you may try to focus on a smaller section of the market, such as a certain type of phone cover.
You need to find an area where you have an advantage over the market.
When I went to Japan, I had an advantage of being there, so I made an online shop that helped overseas buyers buy products in Japan. Now that I’m back in Australia I have made a shop selling products to Japan.
The first shop I made selling products to Japan was www.austojp.com Which is a shop that sells mostly organic products such as skin care goods to Japan.

Austojp

I’ll cover in a later blog how to set up an online shop. The purpose of today’s blog is to get you to focus on the type of business that you want to start. You need to work with your strengths, and find a way to break through the existing competition. But before you worry about competition you have to do the ground work such as:

  1. Think of the type of products you would like to sell, and/or would be profitable to sell.
  2. Who will your wholesalers be? Will you make the products yourself?
  3. Will you be running the whole business yourself or will you have partners?
  4. What kind of online shop do you want – eg. An Ebay store, your own shopping cart store, Google listing.
  5. What paying options do your customers have?
  6. What will the cost of shipping be, and how will you incorporate that to the cost of the products?
  7. Will you do drop shipping? buy direct from wholesalers on demand? or store some products?
  8. How will you retain customers.

These questions and more should be answered in detail before you can start running your online store.

Make sure you don’t get too burdened by details though, it’s better that you get a simple store up and running than spend two years planning a large operation and eventually get burnt out with the planning.

Believe in yourself, and surround yourself with positive people. Find that area to sell in, the faster the better for you.

 

Lesson 2 – Permission Marketing

May 22nd, 2011

Permission Marketing

Marketing is the art of identifying, satisfying and keeping the customer, and the Internet is an ideal way of doing all three with much less cost than traditional marketing methods which used large budgets and used Interrupt Marketing, such as TV commercials and billboard advertising, to find their customers.

Permission marketing is as it implies, getting the customers permission to advertise to them, with techniques, such as using subscription lists of people interested in a certain topic, points or incentives for returning and other techniques which helps the customer trust your advertising methods and your brand.

So how can you make money using permission marketing?

Some ideas could include:

Write a weekly/monthly newsletter about a topic you are interested in and gradually build up a reader base (you could use interrupt marketing to get the reader base at first) and at the bottom of each newsletter or in the body of it, put a pitch for something you are selling, it could be  an e-book, book, retreat, seminar, or other product that relates to your newsletter.

Start a point system on your online shop. If customers buy from your shop have an online point system and write an email notifying them of their points, you could even offer freebies.

The idea is to not clutter them with things they are not interested in, but lure people in to buying by giving them what they want. By showing them things they are interested in, and even by giving them incentives to buy.

For more on permission marketing I recommend the book “Permission Marketing” by Seth Godin, who has been described as “the ultimate entrepreneur for the Information age”. You should gain some valuable insights from his book and with some planning could incorporate his ideas in your own online business.